Social Media

This Marketing Meetup covered what and when to post, paying for Instagram ads, selling through Instagram, tracking analytics, and the benefits of marketing on Instagram.

There are several changes in store for HarperCollins’ Facebook Live program this year; American Booksellers Association member bookstores are invited to sign up now.

The “Bookstore Showcase” feature on the American Booksellers Association’s homepage highlights independent bookstore members.

In 2019, booksellers will livestream videos from their stores every Thursday, a change from 2018’s Saturday schedule, and the videos will feature booksellers pitching their favorite reads.

Readers around the country are sharing their love for indies across Facebook, Twitter, and Instagram. Here are some of the highlights.

Booksellers of America is a platform to share the stories and experiences of the diverse people who own, manage, and hand-sell books in the more than 2,400 independent bookstores across the nation.

Harvey’s Tales, Turn the Page, The Book Bungalow open; Ferguson Books to open second location; Country Bookshop, Third Place celebrate anniversaries; Local news features interviews with Astoria Bookshop, Inklings Bookshop staff; Architectural Digest names best indie stores in each state; Hoodline highlights top bookstores in Denver, Cambridge

During the discussion, three booksellers discussed the different types of social media platforms they use, what kind of content they post, and how they have increased follower engagement over time.

The October 4 video conference on using social media to increase customers and drive sales, part of a series of educational roundtables held every other Thursday, will feature four experienced bookseller panelists.

Booksellers can check out these 38 videos from bookstores that have already taken part in the program this year, which was created to allow booksellers to give viewers a virtual tour of their stores.

The new campaign will interview independent booksellers from across the country to tell the story of how each independent bookstore is unique in its own way, thanks to those store’s employees.