Social Media

13 Mar

2018 Opportunities Available for HarperCollins’ Facebook Live Video Series

Booksellers interested in creating a HarperCollins Facebook Live video this year are invited to contact the publisher to claim their spot for a Saturday between September 15 and December 29.

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01 Mar

New in ABA’s Learning on Demand: Dan Pink’s Wi13 Keynote

BookWeb’s Learning on Demand page now features a video of the Winter Institute keynote delivered by bestselling author Dan Pink, who discussed the importance of timing when making decisions.

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23 Feb

New in ABA’s Learning on Demand: Take Your Social Media to the Next Level

BookWeb’s Learning on Demand page now features a video of the Winter Institute education session “Take Your Social Media to the Next Level: Strategic Best Practices for Retail and E-commerce Businesses.”

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20 Feb

#HarperCollinsLovesIndies to Showcase Dozens of Bookstores in 2018

HarperCollins Publishers is inviting independent bookstores from across the United States to create Facebook Live videos that show off what makes them special.

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07 Feb

Wi13 Education: Strategies for Effective Social Media

Social media strategist Sarah Benoit discussed how to turn customers into advocates, why checking analytics can produce better posts, and how old-fashioned customer service still rules in the digital age.

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16 Jan

Facebook Live Series Featuring Indie Bookstores Extended to 2018

#HarperCollinsLovesIndies will highlight another 50-plus indie bookstores on Facebook Live this year. In addition, staff will be on hand to make Facebook Live videos at next week’s Winter Institute.

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24 May

Tweet to Author Garners Carmichael’s 1,000 Online Orders in a Day

After a bookseller at Carmichael’s Bookstore reached out him, author Shea Serrano pointed his sizeable Twitter following to the store’s website, resulting in 1,000 online orders in one day.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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