Social Media

Introducing Indie Bookstore Rewind: a year-end journey to revisit the stories that defined your customers’ reading year and celebrate the beloved indie bookstores that helped make it all possible.

This year, invite your customers to make Jólabókaflóð their new holiday tradition. It’s all about cozying up, disconnecting, and diving into a good book — together!

The last session in ABA's Social Media Series focused on getting organized.

During the month of July, the American Booksellers Association held the following education sessions on social media.

This session focused on social media analytics. 

This session focused on making and posting videos.

Booksellers discussed growing a following, crossposting content, and more.

A recording of the recent session “Twitter Engagement: To Tweet or Not to Tweet,” as well as a handout, can be found on the Education Resources page on BookWeb.org. 

Overall social media usage has increased during the pandemic, with the average engagement with posts per day increasing across Facebook, Twitter, Instagram, and TikTok.

https://templatelab.com/competition-in-digital-markets/The subcommittee proposed changes to antitrust law to rein in Big Tech’s power. Among additional recommendations were ways to make it easier to go after dominant platforms for predatory pricing.

“In short, booksellers, simply by doing what they do best, will help to protect one of the fundamental institutions of democracy, which is the book industry itself,” says Lynn.

Lynn’s book, out September 29, examines how monopoly power, specifically that of Google, Amazon, and Facebook, threatens liberty, democracy, prosperity, and national security.