Sign Up for Two Upcoming ABA Marketing Meetups

All American Booksellers Association member booksellers are invited to participate in two upcoming bookseller-led educational conversations, which will be held via Zoom.us from 11:00 a.m. to 11:30 a.m. EST on Thursday, January 17, and Thursday, January 31.

The January 17 Marketing Meetup will focus on marketing your bookstore in a tourist town and will look at the following topics:

• Marketing campaigns to run during the busy season to maximize that time
• Marketing campaigns to run during the non-busy season to lead up to busier times
• Partnerships with local businesses
• How digital marketing (via website, social media, or other services) comes into play
• Getting featured in local tourist brochures and/or hotels

Guest speakers for this panel include:

• Peter Makin of Brilliant Books in Traverse City, Michigan
• Amanda Zirn Hudson of Bethany Beach Books in Bethany Beach, Delaware

The January 31 Marketing Meetup will look at marketing through Instagram.

The session will cover what and when to post; paying for Instagram ads; selling through Instagram; tracking analytics; and benefits to marketing on Instagram.

Guest speakers for this panel include:

• Mike Gustafson and Kelsey O’Rourke of Literati Bookstore in Ann Arbor, Michigan
• Alana Haley of Schuler Books in Grand Rapids, Michigan, and Nicola’s Books in Ann Arbor

All booksellers are invited to participate in ABA’s Marketing Meetups, which are conducted through Zoom.us and held at 11:00 a.m. EST on two Thursdays a month. Booksellers who would like to participate should e-mail [email protected] for an invitation and instructions.