Education

The July 15–16 virtual event costs $20 and is open to all ABA member booksellers.

The June 4 Marketing Meetup will look at customer retention, while the June 11 Technology Meetup will feature a bookseller who has created a chatbot to take e-commerce orders.

Fitzgerald is the indie bookstore champion who hosted a young adult tweet-a-thon and produced a YouTube video to urge support of #SaveIndieBookstores during the COVID-19 crisis.

The event is open to all ABA member booksellers. Watch upcoming issues of Bookselling This Week for details about programming and links to participate.

Guest speakers covered shipping services, map routing services, scheduling services, and QR codes. 

Jordan Brannon and Cass Cross of Coalition Technologies will return to discuss how to maximize the value of each new visitor to your site through social media marketing, retargeting, paid advertising, and more. 

Guest speaker Jordan Brannon of Coalition Technologies shared best practices for communication and other ways booksellers can retain new customers. 

The May 14 Technology Meetup will look at services and tools that are helping booksellers manage new ways of doing business.

The May 7 Marketing Meetup will help booksellers come up with strategies for retaining new customers as online sales increase; the May 14 Technology Meetup will look at services and tools that are helping booksellers manage new ways of doing business.

Booksellers from all regions are invited to attend the webinar, during which they will hear from the CEO and management team of Kepler’s Books in Menlo Park, California.