Education

Edelweiss360 is a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. 

A panel of booksellers spoke about the challenges of curating inventory for their stores and how each decides what books to carry. 

Booksellers should take a look at the many exciting events on tap for this year’s event and be ready to register for Ci8 at 1:00 p.m. ET on Wednesday, February 19.

The session focused on how booksellers can find a rep, what they can expect from their reps, and what reps expect from them, among other topics.

This education session, featuring panelists Glory Edim, Shirikiana Gerima, Ramunda Lark Young, and Hannah Oliver Depp, examined the intersections of race, literature, and entrepreneurship. 

During the meetup, booksellers heard about the importance of password security, best practices for creating passwords, and tools to make remembering passwords a little bit easier while still being secure. 

This meetup focused on how booksellers can leverage their furry and cuddly (or even not-so-furry or cuddly) pets to drive attention to their store and bring in customers.

This upcoming session focuses on Edelweiss360, a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. 

Booksellers who attended Winter Institute 15 are encouraged to fill out the post-event survey and sign into the Winter Institute app to complete session evaluations.