YourTown Store Match Now Available to Bookstores on Edelweiss+

Arcadia Publishing and Edelweiss+ by Above the Treeline have teamed up to offer independent booksellers easy access to hyper-local collections of titles unique to each specific store and community.

Booksellers can now go the Arcadia Publishing page on Edelweiss+ and select the “YourTown Store Match” option to access this new service. A hyper-local custom title assortment will be recommended to the bookstore within 24 hours.

As announced by the American Booksellers Association and Arcadia Publishing in August 2018, the YourTown hyper-local assortment specific to each store is drawn from the more than 14,000 local-interest books published by the Arcadia Publishing and The History Press imprints.

“We are always focused on providing booksellers with the tools they need to succeed,” said John Rubin, CEO of Above the Treeline. “We’re excited to be working with Arcadia and ABA to help booksellers ‘go local’ by accessing the YourTown Store Match service through Edelweiss+.”

“We heard from ABA and from individual booksellers how valuable it would be to access their hyper-local title assortment through Edelweiss+,” said David Steinberger, CEO of Arcadia. “We are looking forward to helping booksellers everywhere find the perfect titles unique to their community.”

“We could not be more pleased to have Edelweiss+ providing booksellers with access to the customized hyper-local assortments available through the YourTown program,” said ABA CEO Oren Teicher. “This is another important step in helping independent booksellers reinforce their central role in their communities and bring more customers into their stores.”

Many independent booksellers have long recognized how displaying titles from Arcadia Publishing and The History Press and hosting related author events help connect stores to their local communities.

“Located in a resort area that is also steeped in history, I often refer to our local book section as our ‘bread and butter’ and I’m not kidding,” said Jamie Layton, owner of Duck’s Cottage in Duck, North Carolina. “Books with an Outer Banks aspect practically walk out the door on their own two feet and I rely heavily on Arcadia Publishing and the History Press for those titles. I recently upgraded to a floor spinner and have been thrilled with the sales it has generated. It really puts these titles right in front of people, allows browsers to easily see the full cover of the book and get a quick grasp for what awaits inside.”

“Arcadia books are a significant presence in our local section, one of the most popular and important sections of our store,” said Susan Hans O’Connor, owner of Penguin Bookshop in Sewickly, Pennsylvania. “The town-specific books such as Sewickley make perfect gift and souvenir books and are perennial bestsellers. Arcadia also makes an effort to send authors our way, and we have had many successful author events and table signings. We consider Arcadia a great partner who understands the importance of independent bookselling.”