Analog Adventures Fall Campaign: Tune Out the Noise, Turn the Pages

In today’s fast-paced, technology-driven world, it's easy to feel overwhelmed and disconnected. We are thrilled to introduce our latest campaign, Analog Adventures: Tune Out the Noise, Turn the Pages. This campaign invites readers to journey to where the joy of reading and the charm of analog activities take center stage. It’s about taking a step back and immersing oneself in the experience of reading (or listening to) a book. 

There’s something uniquely satisfying about the tactile feel of a book, the sound of turning pages, the calming presence of an audiobook narrator, the nostalgic scent of paper and ink, and hitting do not disturb.

Here are some ideas on how to incorporate Analog Adventures in stores:

• Set up themed displays that highlight books related to simplicity, nature, and mindfulness. Use natural materials like wood, wicker, and plants. Have staff favorites that fit the theme!

• Create a small area with analog activities like a typewriter station, letter writing, and journaling supplies. Offer workshops on letter writing and journaling and pair with books that are written mainly in letters/journal entries.

• Host unplugged, digital detox events (silent reading, perhaps!) using fairy lights and a cozy environment. Decor can include vintage posters and old maps. Consider a workshop on creating custom classic-looking book covers. 

• Curate book bundles that include a mix of physical book, journals, and analog accessories. Package them in eco-friendly materials like brown paper and twine.

• Put together a lo-fi playlist or share ASMR videos to enhance the reading experience.

This fall, let’s tune out the noise and turn the pages. Encourage your customers to visit your indie bookstore and embrace the Analog Adventures spirit. Readers will unplug, uncover, and unwind, and let the magic of reading bring warmth and joy to their autumn days. And for those moments when they’re off to their next adventure, there is a wide selection of audiobooks and e-books, perfect for enjoying a good story anytime, anywhere.

ABA’s campaign marketing assets are now available, including digital assets, in-store displays, and recommended messaging for newsletters and social media. Additional assets will be released in the coming weeks including carousels and infographics.

While these assets provide a consistent brand for independent bookstores, booksellers can customize the messaging for their respective stores’ needs.

Visit the Marketing Assets page on BookWeb.org now to download these new designs.