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Social media assets to promote the 10th Anniversary of Indies First with Spokesperson, Celeste Ng. 

If only there was a holiday all about gifting books… Luckily, Iceland has had this covered since 1944 with Jólabókaflóð, roughly translated to “flood of books.” Now is the perfect time to plan how your store can join in on this bookish holiday tradition! We have included digital assets with graphics and suggested language to help stores with marketing in newsletters, websites, and social media.

Election Day is rapidly approaching. As a small business owner, you know better than most that politics is part of your business. We have created these social media assets to help you engage your customers to vote this upcoming Election Day, November 5.

Booksellers, check out our infographic sharing why it's important to vote this election and how you can get out the vote to support your community.

Spread the word about Indies First on November 26 with new downloadable posters for display. Looking for more ways to prepare for Indies First? Check out these marketing and promotion tips for both in-store and online messaging through your community network and resources.

Below are downloadable marketing assets for use in promoting pre-orders for The Vermillion Emporium by Jamie Pacton. Use these assets in-store and on social media to help capture valuable pre-order sales.

Back to Pre-Order Calendar

Here are some updated social media assets that highlight reasons to shop with indie bookstores. Share these assets with your followers using the hashtags #BoxedOut and #ShopIndie.

Below are downloadable marketing assets for use in promoting pre-orders for Wombat Said Come In by Carmen Agra Deedy, illustrated by Brian Lies. Use these assets in-store and on social media to help capture valuable pre-order sales.

Back to Pre-Order Calendar

In response to the growing attacks on books across the country, the American Booksellers for Free Expression (ABFE) has organized a petition for independent booksellers and their customers to collectively condemn book banning and offer support to schools and libraries. Please share the petition with your bookselling colleagues to maximize its impact!

Decoding the P&L for Booksellers, Managers, and Owners was presented at the Fall 2022 Regional Shows.

A bookstore’s profit and loss statement (P&L) is a critical tool for evaluating a store’s overall performance. Join ABA staff on a walk-through of a bookstore P&L statement as we lay a groundwork for understanding bookstore financials, decode individual line items to identify opportunities for improved profitability, discuss how to use ABA’s ABACUS Report, and consider ways to share financials with staff in a meaningful and cooperative manner.