Fall Campaign Jólabókaflóð Assets

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If only there was a holiday all about gifting books… Luckily, Iceland has had this covered since 1944 with Jólabókaflóð, roughly translated to “flood of books.” Now is the perfect time to plan how your store can join in on this bookish holiday tradition! We have included digital assets with graphics and suggested language to help stores with marketing in newsletters, websites, and social media.

DIY tags: 
Date: 
Wednesday, October 12, 2022

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American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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