Marketing

ABA’s next marketing meetup will provide insight into the topic of influencer marketing, which takes the idea of a celebrity (influencer) endorsement and places it into a content-driven marketing campaign.

Booksellers are encouraged to inform their customers that the winners and finalists for the Pulitzer Prize will be announced via livestream on the Prize’s website.

Guest speakers will discuss influencer marketing at ABA’s next meetup on April 11. Additionally, over the next three months, ABA will present a series of meetups focusing on IngramSpark.

At ABA’s next marketing meetup on Thursday, March 28, a selection of guest speakers will teach participating booksellers about blog marketing. The next meetup on April 11 will cover influencer marketing.

In this Marketing Meetup, booksellers discussed strategies for promoting their stores on Twitter, which boasts 67 million users in the U.S. alone.

Panelists offered the attending booksellers tips and tricks pertaining to the best practices they found most important for selling direct to schools, managing author event orders, and book fair distribution. 

Blog marketing is used by businesses to reach their target market through additional online visibility, either via a blog within their website or a specific blogging platform like WordPress or Tumblr.

Booksellers are encouraged to inform their customers, book club members, and colleagues that the winners and finalists for the Prize will be announced via livestream on the Pulitzer website.

The photos of book displays, shelf-talkers, and other in-store signage that booksellers send in will be used in materials for future education sessions at ABA events, including this year’s Spring Forums.

Last September, Pinterest announced it had reached a new milestone: 250 million users. In this Marketing Meetup, booksellers discussed strategies for promoting their stores on the social media platform.

The upcoming online conversation will look at marketing on the social media platform Twitter, which has 67 million users in the U.S. alone.