E-commerce

When the increase in the infection rate from the COVID Delta variant was making headlines around the world last week, IndieCommerce and IndieLite websites experienced a 13.29 percent increase in online sales.

During this same week in pre-COVID 2019, online sales revenue was 360 percent less than what we’ve been experiencing over the past seven days on IndieCommerce and IndieLite websites. 

Accessible websites support people who may use assistive technology to navigate the internet, foster a more welcoming environment within the book community, and help to reach a greater population.

Even though sales are down compared to the sales anomaly that was the year 2020, online sales revenue is up 369.19 percent from what was “normal” for most stores in pre-COVID 2019.

If this year’s traffic pattern continues to mirror what we saw in 2019, expect to see a slight drop in traffic going into July and August with traffic starting to rise again as we move into September and October.

Overall, the best practice regarding ADA compliance is to be proactive. If you are contacted by someone suggesting you're not compliant, test your website and make efforts to improve it immediately. 

Despite the slight drop in the e-commerce conversion rate last week, the 8.74 percent increase in the number of online shoppers resulted in a 4.13 percent increase in online sales over the past 7 days

The e-commerce conversion rate over the past week is 182.63 percent higher than the same week in 2019.

The results to one question seem to support the idea that most customers (79.29 percent) know what they are going to buy when shopping online.

While normal consumer behavior for the holiday, the sales decline may have been more pronounced due to good weather and more social activity as COVID vaccines become more accessible.