Industry News

Booksellers are asked to share the donation link now on social media, in their newsletters, or wherever they are reaching customers.

More than 600 people have donated to the #SaveIndieBookstores campaign since its launch on April 2.

“Once it ended, I had so many authors and readers reach out to ask how they could help and get involved. Having so many stellar YA authors involved definitely piqued folks’ interest,” said Fitzgerald. 

When comparing the two periods, last week had an average conversion rate of 7.79 percent vs. the previous week at 8.16 percent. 

AAP President and CEO Maria Pallante, Authors Guild Executive Director Mary Rasenberger, and ABA CEO Allison Hill are asking readers to help America’s bookstores survive the COVID-19 crisis.

As part of the Bookscan Challenge, participating publishers have each identified one backlist title — an enduring hand-sell with a proven track record — for which they will donate 100 percent of the profit to the campaign.

Rick and Becky Riordan have announced a personal matching gift challenge in which they will match each dollar raised up to $100,000 beginning today.

At 8:00 p.m. ET, young adult authors will gather on Twitter for an Ask Me Anything (AMA) to benefit the #SaveIndieBookstores campaign.

More than two dozen publishing executives participated in the kick-off of the campaign — each with a selfie taken with a book held up as a surgical mask. 

While the IndieCommerce team expected a 20 percent increase in daily traffic/users over this time last year, they are actually seeing a 99.79 percent average increase compared to 2019.