IndieCommerce

Finnegan Butterfield and Murray Sampson, who have been hired as IndieCommerce Customer Support Specialists, come to ABA with bookselling experience.

Conversion rates on bookstore websites are still extremely high, notes the IndieCommerce team, so booksellers should take advantage of this by encouraging customers to shop online.

During the seven-day comparison period, IndieCommerce and IndieLite sites saw the number of visitors level off after a recent drop.

During the seven-day comparison period, IndieCommerce and IndieLite sites saw a 6.2 percent decrease in the number of visitors.

Of particular note was traffic on Tuesday, May 5, with a 27 percent increase over the previous Tuesday, representing the single highest traffic day IndieCommerce has ever had.

The specialists will assist the team with the growth in stores using the IndieCommerce platform as well as the large increase in customers shopping online.

When comparing the two periods, last week had an average conversion rate of 7.79 percent vs. the previous week at 8.16 percent. 

While the IndieCommerce team expected a 20 percent increase in daily traffic/users over this time last year, they are actually seeing a 99.79 percent average increase compared to 2019.

As the IndieCommerce team explains, according to recent data, if booksellers can drive customers to their websites, they are more likely to make an online purchase than ever before.

As readers practice social distancing amidst the COVID-19 outbreak, the IndieCommerce team reports that online sales revenue at IndieCommerce and IndieLite websites increased by 1,350 percent on March 23.