Your Store, Your Story: A StoryBrand Workshop

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Monday, February 12, 2024 2:00 PM EST
 
Description
Independent bookstores are unique — your story, history, values, causes, and specialties are what differentiate you from others. Your “About Us” section on your website should be unlike anyone else’s too! It’s the easiest way, and one of the most important ways, to promote your store. Join this workshop on how to shift from a generic description about community and curation to one that reflects your store’s personality, makes loyal customers, entices new customers, and helps ABA pitch your store to the media, publishers, and others.
 
Speakers
Matt Banker, Banker Creative - Saint Paul, MN
 
Files & Links
SessionDatePT: 
Monday, March 11, 2024 - 16:30
SessionDateCT: 
Monday, March 11, 2024 - 16:30
SessionDateMT: 
Monday, March 11, 2024 - 16:30

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

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