Small Business Saturday

02 Dec

Indie Bookstores Find New Ways to Celebrate Indies First/Small Business Saturday

“Indie bookstores are invaluable pillars of local communities. Many are struggling. Please support them during this crucial holiday shopping season,” tweeted 2020 Indies First spokesperson Dan Rather on Small Business Saturday.

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02 Dec
Dan Rather: What Unites Us, Wednesday, December 2, at 7:00 pm ET

Order Now: Indies First Spokesperson Dan Rather Signs Bookplates for Indie Bookstores

A national event featuring Rather will take place on Wednesday, December 2, at 7:00 p.m. ET on Zoom. Booksellers can share the registration link with customers now and encourage them to purchase Rather’s What Unites Us: Reflections on Patriotism. 

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24 Nov

Spread the Word: Virtual Event With Indies First Spokesperson Dan Rather Coming Up December 2

Indies First spokesperson Dan Rather will hold an event in support of bookstores following the annual celebration of Indies First and Small Business Saturday, to be held this year on November 28. 

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18 Nov

Celebrate Indies First on Small Business Saturday

Legendary news anchor Dan Rather will serve as this year’s spokesperson. Booksellers can take advantage of social media assets to promote Indies First as well as a range of special publisher offers.

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28 Oct

Get Customizable Marketing Materials for Small Business Saturday

Booksellers can visit American Express’ Shop Small Studio to access a variety of marketing materials to help business owners attract and engage with their customers for the November 28 event.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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