Holidays

23 Oct
ABA Meetups Logo

Marketing Meetup Recap: Marketing Audiobooks During the Holidays

Nick Johnson of Libro.fm shared with bookseller attendees the ways in which they can market audiobooks during the upcoming holiday season, as the company will be offering several promotions, initiatives, and programs for indie bookstores.

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02 Oct
Trick or Read

Spooky Halloween Designs Now Available in BookWeb’s Marketing Assets

This year’s Halloween designs, in JPG format, include the taglines “Read Something Scary Good” and “Trick or Read.”

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01 Oct

HarperCollins Launches Fall 2019 Holiday Express Shipping Program

From October 28 to January 10, qualifying orders received by 3:00 p.m. ET will ship out the next business day and will be expedited so that in most cases they will be delivered in two business days.

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25 Sep

Nominations Due September 30 for ABA’s Indie Next List Holiday Gift Guide Flier

The American Booksellers Association’s third Indie Next List Holiday Gift Guide flier features the top adult and children’s gift books across a range of categories, as recommended by indie booksellers.

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28 Aug

ABA Now Accepting Nominations for the Indie Next List Holiday Gift Guide Flier

The American Booksellers Association’s third Indie Next List Holiday Gift Guide flier will feature the top adult and children’s gift books as recommended by independent booksellers.

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26 Aug

Marketing Meetup Recap: Holiday Marketing

Attendees heard from fellow booksellers about when they start planning for the holiday season, how they decide on which books and gifts to promote, and more.

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21 Aug
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ABA’s August 22 Marketing Meetup to Focus on Holiday Marketing

Attendees will hear from fellow booksellers about when they start planning for the holiday shopping season, how they decide which books and gifts to promote, what platforms they use, and more.

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13 Aug
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Join ABA’s August 22 Marketing Meetup to Learn About Holiday Marketing

One in five U.S. consumers will likely be making their first holiday purchases in October — or earlier — so booksellers should get their holiday marketing plans underway as soon as possible.

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09 Jan
Staff at {pages} a bookstore.

Holiday Shoppers Bring Their Dollars and Enthusiasm to Indie Bookstores

Popular local and regional titles, several national bestsellers, and growing recognition of the shop local movement were among the reasons cited by booksellers for this year’s high holiday sales.

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02 Jan

Indie Booksellers Showcase Festive, Bustling Stores This Holiday Season

Take a look at how indie stores worked their magic on social media this holiday season, from promoting sales and special events to offering helpful hints for last-minute shoppers.

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18 Dec

A Record 333 Booksellers Receive Holiday Bonuses From James Patterson

James Patterson announced the names of the independent booksellers receiving grants totaling $250,000 as part of his Holiday Bookstore Bonus Program.

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12 Dec

Indie Bookstores Give Back This Holiday Season

Bookstores around the country are hosting Book Angel programs, setting up Giving Trees, and donating to charities this holiday season.

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05 Dec

The Indie Holiday Cooking & Entertaining Bestseller List

The American Booksellers Association’s specialty bestseller lists provide a current snapshot of what’s selling in indie bookstores nationwide.

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05 Dec
Island Bookstore holiday display

Booksellers’ Social Media Showcases Holiday Marketing Ideas

Indie booksellers are taking to Twitter, Facebook, and Instagram to showcase their creative ideas for holiday marketing this season, including book displays, promotions, and in-store holiday activities.

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04 Dec
Happy holidays

What Books Are ABA Staff Reading and Gifting This Holiday Season?

American Booksellers Association staff are reading and giving a variety of highly recommendable titles this holiday season.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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