Take Your Show on the Road: Managing Large-Scale Events

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Tuesday, July 11, 2017 2:00 PM to 3:00 PM EDT

For booksellers who have never created a large-scale off-site event as well as those who are looking for some creative tips for more successful events.

Learn about:

  • Marketing at low or no cost
  • Tips for publisher proposals
  • Ticketing and bundling
  • Managing crowds and logistics
  • Book sale expectations

Panelists: Jessica Stockton-Bagnulo (Greenlight Bookstore, Brooklyn, NY), Lynn Pellerito Riehl (Nicola’s Books, Ann Arbor, Michigan), Robert McDonald (The Book Stall, Winnetka, IL.)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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