Store Voice, Online Sales, and Profitability

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Wednesday, July 15, 2020 3:45 PM to 4:40 PM EDT

A bookstore's unique voice is as important as the books it sells. During the current public health crisis, without customers browsing the stacks, stores have had to amplify their voices to break through the noise and harness the buying power of online shoppers. In this session, bookstore owners and social media managers will share how they developed their voices, got loud, and captured new customers and drove online sales. The panelists will also explore ideas on maximizing profitablility during this time of increased shipping all the while retaining their new customers.

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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