Reaching Underserved Communities

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Wednesday, June 20, 2018 9:00 AM to 10:00 AM EDT
Grand Chenier

A bookstore’s community is far larger than one might think. When people walk by a storefront, they think, “This place is for me!” or “There is nothing for me here.” Bookselling colleagues who have made it part of their stores’ mission to expand their reach to underserved communities will share the most effective ways for a bookstore to reach out to new customers by diversifying inventory, marketing tactics, and events.

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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