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During this session, Alana Haley of Schuler Books & Nicola's Books and Caitlin Marsh of Brilliant Books will speak to their use of paid advertising options through Facebook, such as Facebook Ads and Boosts. In addition, Cassandra Cross and Jordan Brannon of Coalition Technologies will also be offering further advice and tips on Pay-Per-Click advertising.
American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.
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