Marketing Meetup - Holiday Marketing Campaign Plans

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Thursday, August 22, 2019 11:00 PM to 11:30 PM EDT

In this meetup, attendees will hear from fellow booksellers about when they start planning for the holiday shopping season, how they decide which books and gifts to promote, what platforms they take their marketing campaigns to, and more.

Guest speakers for this meetup will include Len Vlahos from Tattered Cover Book Store in Denver; Jessica Stockton Bagnulo of Greenlight Bookstore in Brooklyn, New York; and Cassie Clemans of Roundabout Books in Bend, Oregon.

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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