Inside the Publishing Industry: Pre-Order Campaigns

It has been more than a year since ABA and the Pre-Order Task Force began a dedicated push to help booksellers better capitalize on this important yet underutilized option for sales. Since then, many participating booksellers have witnessed increased sales both from targeted pre-order campaigns and overall sales of popular titles. In this session, publishers that have worked with ABA will review pre-order campaigns from their perspective and will provide additional data and best practices. And booksellers who have had success with pre-orders will share tips to further increase pre-orders and sales overall. Panelists: Joy Dallanegra-Sanger, ABA (White Plains, NY), Geetha Nathan, ABA (White Plains, NY), Dave Lucey, Page 158 Books (Wake Forest, NC), Robert Sindelar, Third Place Books (Seattle, WA); Karen Torres, Hachette Book Group (New York, NY); Meg Sherman, W. W. Norton & Company (New York, NY)