SEO

SEO Tools

SEO (Search Engine Optimization) is a methodology of strategies, techniques, and tactics designed to grow visibility in search engine results. In search results, search engines (Google, Bing, etc.) display links to pages it considers relevant and authoritative, SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found in search results.

Metatags

Meta tags are metadata of a HTML page which supply additional information for search engines. The most important tags in SEO practices are description and title.

  • Description: describes what your page is about.
  • Title: help search engines to categorize the content on your site.

NOTE: The Metatag modules will be enabled on IC sites upon request. If you do not see that path, please email us to request the module be enabled.

Local Search Optimization For Your Bookshop - Part 3

During the IndieCommerce Institute held in Chicago, guest speaker Max Thomas's presented on local SEO, which, we've posted it in three parts.

Part 3 covers:

  • Local search directories and data aggregators
  • Claiming your local listing pages
  • Google automatically created local pages
  • "Claim my business" on Google
  • Yelp pulls Apple Map information
  • Local Schema mark-up - Schema.org
  • Page speed matters in search results
  • Opengraph mark-up for Facebook
  • Reviews

 

Local Search Optimization For Your Bookshop - Part 2

During the IndieCommerce Institute held in Chicago, guest speaker Max Thomas's presented on local SEO, which, we've posted it in three parts.

Part 2 covers:

  • The big 3 local directory listings
  • Google Map Maker
  • Apple Maps
  • Moz local & Yext
  • Yelp
  • Twitter
  • Acxiom, Localeze & Infogroup
  • Get your business name right when submitting your site
  • Selecting the correct business category
  • Blumenthals.com for latest local search info

 

Local Search Optimization For Your Bookshop - Part 1

During the IndieCommerce Institute held in Chicago, guest speaker Max Thomas's presented on local SEO, which, we've posted it in three parts.

Part 1 covers:

  • Why you should concentrate on local SEO
  • The 8 second attention span of shoppers.
  • Best search terms
  • Google trends - what terms are trending
  • Google My Business Page
  • Mobile Search

 

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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