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2023 Fall Campaign: The Future Is Indie

The 2023 Fall Pre-Holiday Marketing Campaign

The momentum of #TheFutureIsIndie campaign continues with our fall pre-holiday shopping campaign: "Plant the Future You Want To See; Shop Local, Shop Indie." Embracing the season of change, this campaign aims to sow the seeds of a brighter literary future by encouraging book lovers to support local, independent bookstores.

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The Spirit Bares Its Teeth - Digital Marketing Assets

Below are downloadable marketing assets for use in promoting pre-orders for The Spirit Bares Its Teeth by Andrew Joseph White. Use these assets in-store and on social media to help capture valuable pre-order sales.

Back to Pre-Order Calendar

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I Must Be Dreaming - Digital Marketing Assets

Below are downloadable marketing assets for use in promoting pre-orders for I Must Be Dreaming by Roz Chast. Use these assets in-store and on social media to help capture valuable pre-order sales.

Back to Pre-Order Calendar

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Indie Next List August #1 Pick Assets

August's Indie Next List #1 top pick is Shark Heart: A Love Story, by Emily Habeck. Share these assets on social media letting your customers know they can purchase this and other August titles at your store!

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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