ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On September 12, 2024, Cathy Berner of Blue Willow Bookshop (Houston, TX) discussed how to run an author event signing line in your store.
American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.
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