Children's Institute 2021 Program

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Wednesday, September 1, 2021  

11:00 am to 12:00 pm ET

Current Market Trends in Children's Books: An NPD Presentation with Kristen McLean Hopin Stage

Kristen McLean, Director of Business Development at NPD Group, will present a review of the most recent data on the U.S. children’s book market with a deep-dive into the latest trends in genres, formats, buyer behavior, and more. Attendees will emerge with plenty of new insights to help them better understand their business in the coming year.

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

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