Business Book Club with Seth Godin (This Is Strategy)

In our brand new Business Book Club series, ABA's Director of Education, Lee Hooyboer, sits down with a business book author to chat about big ideas, smart strategies, and real-world insights that will help booksellers stay ahead in the ever-evolving world of bookselling.

We’re thrilled to launch our new interview series with a conversation with Seth Godin, author of This Is Strategy. Booksellers can get a free audiobook version of This Is Strategy this month (February 2025) via Libro.fm’s ALC program, so thank you to our friends at Authors Equity and Libro.fm for making that possible.

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. They have been translated into 38 languages. His breakthrough books include Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, The Practice, and This is Marketing. He writes one of the most popular daily blogs in the world and has given 5 TED talks. He is the founder of the altMBA, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn more about him at sethgodin.com.