Marketing

On March 4, booksellers can join a meetup to learn about marketing poetry books; on March 11, ABA will cover the easy-to-use graphic design platform Canva.

Topics discussed will include how to create a template, manage reporting, and grow your contact list.

A Marketing Meetup on Edelweiss360 will be held on Thursday, February 4, and a Technology Meetup on Constant Contact will be held on Thursday, February 11. 

The images tell customers: “Share the Love. Shop Local” and “This Valentine’s Day, make a date with your local bookstore.”

A Marketing Meetup on Edelweiss360 will be held on Thursday, February 4, and a Technology Meetup on Constant Contact will be held on Thursday, February 11. 

The assets, which are available for a range of social media platforms and websites, share two different shop-local messages.

A Marketing Meetup on Edelweiss360 will be held on Thursday, February 4, and a Technology Meetup on Constant Contact will be held on Thursday, February 11. 

ABA’s marketing manager position is responsible for marketing independent bookstores as a channel and creating marketing campaigns for stores to use to reach new and existing customers.

Booksellers discussed marketing strategies that worked in 2020, upcoming plans for the year, and Valentine’s Day marketing. 

Booksellers are invited to partake in an open conversation about the results of the feedback survey, the technologies that improve their business operations on a daily basis, and what they might look into during 2021.

A Marketing Meetup will be held on Thursday, January 7, and a Technology Meetup will be held on Thursday, January 14. 

The American Booksellers Association will once again host Marketing and Technology Meetups for member booksellers in 2021.