Deadlines & Action Items

Edelweiss360 is a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. 

The campaign, which runs the entire month of July, brings together small business communities across the nation in hosting scavenger hunts for the striped and bespectacled picture book character. 

The 2020 scholarship program supports booksellers and comic retailers’ dependents, spouses, and partners in pursuing their higher education goals. 

This upcoming session focuses on Edelweiss360, a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. 

In this session, booksellers will learn about best practices for password security.

ABA member stores have until Sunday, March 1, to sign up for the campaign, which is co-sponsored by Candlewick Press and ABA. Participation is capped at 250 stores.

For the upcoming membership year, the American Booksellers Association is inviting all member bookstores to renew their dues via an online form.

For the upcoming membership year, the American Booksellers Association is inviting all member bookstores to renew their dues via an online form.

Booksellers can donate to the Book Industry Charitable Foundation by buying flashing pins onsite in the days leading up to the game, during which attendees will have the opportunity to win $500.

Registration is open through January 10 for a range of special events, including an employee manual workshop, appointments with publishers, advanced education sessions, a bookselling boot camp, and more.

This opportunity will allow booksellers “to engage with their peers on topics and issues important to them and the larger bookselling community,” said ABA Senior Education Manager Lisa Winn.

The April 10 issue of BTW will feature a link to an online form booksellers and other industry professionals can use to pitch topics for Winter Institute education sessions along with presenters and moderators.