Best Practices for Buying, Marketing, and Handselling Diverse Books

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Wednesday, January 24, 2018 3:40 PM to 4:40 PM EST
Cotton Row

Booksellers who have successfully expanded sections to include diverse books will share resources and techniques for buying, marketing, and handselling these books. Panelists will represent stores from communities of different sizes and demographics.

Hannah Oliver Depp, WORD Bookstores (Brooklyn, NY/Jersey City, NJ); Lane Jacobson, Flyleaf Books (Chapel Hill, NC); Melanie Knight, Books Inc., (San Francisco, CA); Moderated by Aaron Curtis, Books & Books (Coral Gables, FL)

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American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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