Advanced Bookselling & Special Topics: Marketing Events to Ensure a Home Run

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Thursday, June 27, 2019 10:30 AM to 11:30 AM EDT
Westinghouse

You have a good idea for an event, but it’s not catching fire. You’ve sent out emails, created fliers for the store, and have even posted on all of your store’s social media channels, so what gives? In this session, marketing and events managers teach attendees:

  • Best practices for creating marketing campaigns
  • Opportunities for advertisement
  • Areas for potential partnerships for cross-marketing
  • Marketing timelines
  • Using social media methodically to get the most out of your posts
  • Thirteenth-hour efforts for the final push
Nichole Cousins, White Birch Books (North Conway, NH); Joy Preble, Brazos Bookstore (Houston, TX); Colin McDonald, Seminary Co-op Bookstore (Chicago, IL); Stephanie Heinz, Print: a Bookstore (Portland, ME)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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